Saturday, September 17, 2011

Gary North on What Makes a Successful Seminar

Begin with a large mailing in-house list of followers.
Get a topic people with money will pay $500+ for.
($5,000 is better. $20,000 is best--Jay Abraham)
Offer speakers at least $1,000 plus transportation, food, lodging.
Make sure they have mailing lists of their own.
Rent their lists and get a promotion from them-- three times.
Rent booth space to vendors.
Rent a facility in a cheap region -- Las Vegas is good.
Negotiate a cheap rental by guaranteeing so many rooms rented.
Hire a professional to organize it.
Be prepared to lose $50,000.

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